01 / CASE STUDY

Suzuka race party.

F1 ARCADE'S EVENTS CENTRED ON RACE DAY, LEAVING THE CULTURAL BUILD-UP LARGELY UNTOUCHED. I DEVELOPED A REPEATABLE FRIDAY-NIGHT FORMAT INSPIRED BY EACH HOST RACE, USING CREATORS, COMPETITION, MUSIC AND DESIGN TO GIVE THE WEEKEND AN EARLIER STARTING POINT. SUZUKA LAUNCHED IT WITH MORE THAN 70 GUESTS AND A 60-CREATOR TOURNAMENT.