About me
Find the angle.
Make it hit.
I came up through design, editing and animation, so I have always cared about how an idea feels in the wild. Over time, I moved from making the asset to shaping why it exists. I like finding the joke, detail or feeling that gives someone a reason to care, then staying close enough to the craft that it does not get lost.
- Find it
- Find the human way in.
- Shape it
- Turn it into a clear idea worth noticing.
- Make it
- Bring in the right people and protect what made it good.